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  • Writer's pictureJames Johnson

How to Write a Job Ad That Will Make Candidates Want to Apply


Writing a job ad is no easy task. You want to be clear about the position you're hiring for, the qualifications you're looking for, and the benefits of working for your company. But you also want to make sure your ad is engaging and interesting so that candidates will actually want to read it.


Here are a few tips for writing an effective job ad:

  • Start with a strong headline. Your headline is the first thing candidates will see, so make sure it's attention-grabbing and informative.

  • Keep it short and sweet. No one wants to read a long, drawn-out job ad. Get to the point quickly and concisely.

  • Use keywords. When candidates are searching for jobs, they'll use keywords to narrow down their results. Make sure to include relevant keywords in your ad so that your ad will show up in their search results.

  • Highlight the benefits of working for your company. What makes your company a great place to work? What are the perks and benefits of working for you? Be sure to highlight these in your ad.

  • Make it easy to apply. The easier it is for candidates to apply for a job, the more likely they are to do so. Make sure to include a link to your company's website or a way for candidates to submit their resumes directly to you.

By following these tips, you can write an effective job ad that will attract candidates and help you fill your open positions.


Here are a few more light-hearted tips for writing effective job ads:

  • Use humor. A little bit of humor can go a long way in making your ad more engaging.

  • Be creative. Don't be afraid to get creative with your ad. Use different fonts, colors, and images to make it stand out.

  • Be personal. Address your ad directly to the candidate. This will make them feel like you're interested in them and that you're not just sending out a generic ad to everyone.

By following these tips, you can write a job ad that will make candidates want to read it, and maybe even laugh a little bit along the way.

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